Max Webb

Max Webb

Business Advisor – Max Webb Business Advisory 

You can spend years building up the skills needed to have a profitable business and time to enjoy your efforts, or you could fast track that process by engaging your personal experienced ‘hands on’ business advisor who has owned and operated successful businesses across several industries.




Max is a believer in plain English explanations with logical, practical strategic thinking from over 40 years as a business owner and business adviser, across many industries in New Zealand and UK.
From small beginnings and 17 years, Max co-founded a business advisory company that grew to be a nation-wide enterprise.
With his extensive experience he understands the daily pressures of operating an SME in today’s environment and thrives on working through the bottlenecks and restraints to transform businesses to realise their full business potential.

Max’s strengths include general management, human resource management, relaying the importance of financial strength and cashflow, strategic operational planning, new business growth, brand awareness and sales.

Succession Planning a specialty.

Max will “work with you” and transfer knowledge in areas of your business based on a strategic plan we build together, helping owner-operated businesses achieve their business goals by developing and implementing the right strategies, plans, and processes based on best practices.
After a comprehensive audit and learning “Where you are now” and “Where you want to be”, together we tackle the ‘hard stuff’ to make critical change, by designing a unique plan specifically designed (no cookie cutter solution here), to suit you, your staff and your business.
Executing the plan without expert support is usually the bottleneck in the process so Max will devise the solution, timeline and fee best suited to the issues and would get ‘stuck in’ with you to make the changes and monitor progress.

Qualifications & Experience

Passed with flying colours from the University of Hard Knocks

Business experience including:

  • Business Owner 
  • Managing Director
  • Chief Executive Officer
  • General Manager
  • Strategic Planning
  • Marketing & Sales
  • Recruitment
  • Governance
  • Succession / Exit


  • Retail
  • Communications
  • Construction
  • FMCG
  • Electronic Engineering
  • Hospitality


  • Auckland
  • Waikato
  • Bay of Plenty

Get in touch