John Raffaelli

Business Advisor – Into the Blue NZ Limited

I love to optimise and help businesses thrive by identifying both actual and potential roadblocks and bottlenecks that are either currently, or will potentially, stifle cash flow and profitability. I have the ability to see the critical path and simplify processes which will reduce costs.



I believe that communication is critical to unlocking the core issues and delivering value added outcomes and have the ability to converse with staff and directors from all levels and segments of any business.

In all cases with all companies small or large my method of discovery is founded on Critical Path Solutions.  Simply put  (CPS) is a project management technique that requires mapping out every key task that is necessary to complete a project. It includes identifying the amount of time necessary to finish each activity and the dependencies of each activity on any others.

I have found many business owners are ready to exit their business but are not sure how to go about it to get the best possible return.  Developing an exit strategy is one of my strengths.

When I work with you

I will use the correct components of Critical Path Solutions and review and analyse your: –

    • Business processes
    • Systems
    • People

As well as identifying your competitive edge; I will make recommendations and provide business and action plans.  

I will also provide support with the implementation of the agreed changes.

I am experienced in working with both small businesses and large complex businesses and can tailor my fees to suit both the size and type of business by operating from a low overhead base and bringing in resources as required.  If cashflow is an issue we can tailor a fee structure to suit your circumstances.

Qualifications & Experience

Chartered Accountant

Auckland University of Techology

35+ years of business experience including:

  • Senior Commercial Manager
  • Performance Improvement
  • Business Consultancy roles


  • Infrastructure Services
  • Manufacturing
  • Primary
  • Information Technology (IT)
  • Services and Retail


  • Auckland
  • Northland

Get in touch