ABOUT

With more than 20 years in the business advisory and training field, in addition to one-to-one advisory work, staff surveys, customer surveys and team conferences, Gerald is also an entertaining conference speaker, and can customize topics to suit your business. 

Gerald’s background is in engineering – and still keeps a close eye on engineering developments.  His first business experience was at the age of 19 in the UK, and he has since developed a very wide knowledge of small and large enterprises in many different industries including:

Has successfully coached over 300 new businesses through the start-up and early growth stages.

• Worked with a variety of Government Business Development programmes.
• Particular areas of focus are profitability, quality control, marketing, staff issues, financial reporting structures, gaining the competitive edge and franchising.
• Was a founding partner in Advantage Business Ltd from 2003 till 2018, helping the company grow to a peak network of 25 business advisors covering New Zealand.
• Believes in ‘plain English’ explanations and offers practical, real-life grounded, coaching and mentoring.

Restores Vintage Motorcycles and Antique Lathes for a hobby – and maintains a sense of humour….